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The Real Brief, Issue 01

Laurence Paquette
Apr 6
1 min read

I’ve just launched a new newsletter called The Real Brief.

It’s a short, opinionated take on marketing, leadership, and brand, grounded in what’s actually happening inside organizations.

The first edition starts here:

Personal brands are replacing company brands.

And in many cases, the company is the thing holding them back.

Not because people lack ideas, but because anything real gets filtered out before it ever gets said.

You can’t approve authenticity and you definitely can’t scale it through a content calendar.

If you’re thinking about executive visibility, brand, or how trust is actually built today, this is where to start.

Read the full issue and subscribe here:

https://laurencepaquette.substack.com/p/personal-brands-are-replacing-company

Most companies are optimizing for approval, not impact

The ideas that would have actually worked never made it through. Not because they weren’t good enough. Because they wouldn’t get approved. That’s not a creativity problem. It’s a system problem. New newsletter on why bold work stalls and safe work gets approved. Read more: The Real Brief

Laurence Paquette

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New issue of The real brief: AI will flood the world with content. It will make real voices matter more

AI is about to make content infinite. Which means the differentiator is no longer how much you publish, or how polished it is, but whether it sounds like it could only have come from you. This issue of The Real Brief is about why real voices and clear points of view are becoming the only thing that cuts through. Read more and subscribe ⬇️⬇️ https://laurencepaquette.substack.com/p/ai-will-flood-the-world-with-content

Laurence Paquette

4 days ago1 min read