Former VP Marketing at Vestas (CMO) |
Fractional CMO · Speaker · Coach |
Author, Lead Anyway 2026 | + 85K reach
You have the expertise. The question is whether the right people know it.
Content, Personal Brand & Executive Visibility
I built an 85K+ personal brand from scratch while holding a full-time VP role at a global company — on LinkedIn, TikTok and YouTube, with no agency, no paid amplification and no dedicated resource. I know what actually works, what wastes your time, and how to build a presence that feels genuinely yours rather than something you hired someone to manufacture. This service is for executives and leadership teams who are invisible online despite deep expertise — and who want to change that without becoming someone they are not.
Built from zero
85K+ personal brand following built from scratch alongside a full-time VP role. No agency, no paid amplification, no dedicated resource. Just consistent, honest content.
Organic reach at scale
LinkedIn: +500K impressions in 12 months. TikTok: 3M+ views. YouTube +650K views. All organic, no promoted content. All built while working full time.
Multi-platform
LinkedIn, TikTok, YouTube, Instagram, podcast and newsletter. I have built on all of them and know which ones make sense for which type of executive and which goals.
Podcast creator
Host and creator of Corporate Survival Guide for Misfits — 82 episodes on Spotify, Apple Podcasts and YouTube. Built and grown an audience from zero across multiple platforms.
WHO IS THIs FOR
Senior executives who are invisible online despite years of deep expertise. Leaders in transition who need to build visibility and credibility fast — before their next role, before a book launch, before a board appointment. Leadership teams whose companies need stronger executive voices but do not know where to start.
This is also for executives who have tried LinkedIn content and found it hollow, performative or simply not them. The goal is never to manufacture a personal brand. It is to make visible what is already there.
What we work on
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Personal brand strategy and positioning
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LinkedIn profile optimisation and content system
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Thought leadership platform development
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Video and short-form content strategy
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Building an audience around your expertise
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Newsletter and long-form writing strategy
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Executive visibility for leadership teams
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Content that attracts speaking, board and media opportunities
My approacH
Most personal brand advice tells you to post more, be consistent, follow the algorithm. That is not wrong — but it is incomplete. The harder question is what you actually stand for, who you are genuinely trying to reach, and what kind of presence feels sustainable for someone at your level with your schedule.
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I start there. We figure out your positioning before we touch content. Then we build a system that works with how you actually think and work — not against it.
I bring something most personal brand consultants cannot: I have done this myself, at executive level, in public, while holding a demanding VP role. I know the discipline it takes, the mistakes that waste time, and the shortcuts that actually work. The result is a content presence that earns attention rather than chasing it.
What this looks like in practice
Month one — strategy and foundation
Positioning, audience, narrative and platform selection. LinkedIn profile rebuilt from the ground up. Content pillars defined. Voice established.
Month two and three — content system
Content calendar, filming or writing workflow, publishing rhythm. First pieces of cornerstone content created and published. Feedback loop established.
Ongoing — growth and refinement
Regular content, audience engagement, performance review and strategic evolution. Speaking, media and partnership opportunities identified and pursued.
Not sure where to start? Book a call and we will figure out what your presence should look like — and how to build it without it taking over your life.
+45 40983102