VP-level marketing leadership that lands running.

Interim CMO — Enterprise

Leadership transitions are expensive when marketing loses momentum. I step in as interim CMO and keep your function moving from day one — no six-month onboarding runway, no ramp-up cost, no gap in strategic direction. Fifteen years at VP level in a EUR 20B global company means I know how enterprise marketing works, how to lead existing teams through uncertainty, and how to maintain continuity while you complete your search or navigate a planned departure.

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The continuity proof

Led 4 global marketing teams across 50+ direct and indirect FTEs. Experienced in keeping teams stable, focused and performing through leadership transitions.

The scale proof

EUR 10M+ annual budget, 80+ countries, campaigns in The Economist, Variety and TIME. Enterprise marketing at its most complex from HQ to the regions.

The commercial proof

Marketing that contributed to EU legislation and DKK 50bn in state-backed offshore reform. Proof that marketing earns its seat in the boardroom.

Ready from day one

15 years across six roles at Vestas — brand, digital, policy, MarTech, comms, commercial people leadership. No gaps. No ramp-up required.

WHO IS THIs FOR

Enterprise organisations facing a CMO departure, supporting a permanent search, or needing senior marketing leadership through a critical transition period. Boards and CEOs who cannot afford to let the marketing function drift while a search is underway.

I step in, assess quickly, stabilise the team and keep strategic direction intact — so your incoming CMO inherits a function that is in better shape than when I arrived.

What we work on

Full marketing function leadership and team stability
Brand and campaign continuity
MarTech and operations ownership
Stakeholder and board-level communication
Commercial partnership and agency management
Policy and public affairs marketing
Structured handover to incoming permanent CMO
Marketing team assessment and capability building

Selected proof of work

Lukas Graham #PoweredByVestas
1.1M+ impressions · Variety, TIME, IQ Magazine
World's first wind-powered concert tour. 80,000+ attendees. Earned media far beyond owned channels — zero paid amplification.

Read the TIME article →

Read the Variety article →

See the video →

"This Is Not A Wind Farm"
1M+ LinkedIn impressions in month one.

Policy campaign at WindEurope Brussels that contributed to Denmark's DKK 50bn offshore auction reform. Redeployed at COP29 and across US advocacy. Read the Vestas campaign page →

"The Bureaucrats"

B2G advocacy placed in The Economist at COP27. Contributed to the EU Wind Power Package (Oct 2023), removing permitting barriers across member states. Read the campaign background →

Digital transformation — Vestas

600K → 1.2M LinkedIn followers
Full MarTech stack, vestas.com rebuild, paid and owned channels — all taken in-house. Agency-dependent to fully owned in 4 years.

Covento: brand built from zero

0 → market-ready in under a year

Naming, identity, value proposition, GTM strategy, pitch decks and full Salesforce MC implementation for Vestas' digital marketplace. Read the Vestas announcement →