Former VP Marketing at Vestas (CMO) |
Fractional CMO · Speaker · Coach |
Author, Lead Anyway 2026 | + 85K reach
A space to think clearly and lead on your own terms.
Executive & Leadership Coaching
I am completing a Professional Certificate in Executive Coaching at Henley Business School, alongside 15 years of lived experience leading at VP level in a global company and years of mentoring senior professionals informally. My niche is specific: non-traditional leaders, neurodivergent professionals and people who have succeeded in corporate environments but never quite felt like they fully belonged there. This is not generic leadership coaching. It is for people who already perform at a high level and want to figure out how to do it in a way that actually feels like them.
The credential
Professional Certificate in Executive Coaching, Henley Business School — one of the world's leading business schools for coaching and leadership development.
The lived experience
15 years leading at VP level in a global company. I know what it actually feels like to lead from a position corporate environments were not designed for.
The research
Forthcoming author of Lead Anyway: 10 Rules for Leading When You Break the Mold. The coaching and the book are based on the same foundation.
The niche
Non-traditional leaders, neurodivergent professionals and unconventional thinkers navigating corporate environments. Not generic. Not one-size-fits-all.
WHO IS THIs FOR
Senior professionals who already know how to perform at a high level — and want to figure out how to do it in a way that actually feels sustainable and genuinely theirs.
This is particularly for people who identify as non-traditional leaders: introverts, neurodivergent professionals, people who have built successful careers while quietly feeling like they do not quite fit the mold. People navigating transitions — a new role, a departure, a reinvention — who want a thinking partner with real executive experience, not a coach who has only ever coached.
If you have ever felt like you are performing a version of leadership rather than actually leading, this is for you.
What we work on
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Career transitions and what comes next
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Leadership identity and self-trust
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Navigating corporate environments as a non-traditional profile
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Deciding with clarity when the path is unclear
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Building influence without losing authenticity
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Leading through burnout, grief and identity shifts
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Building executive presence and personal authority
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Defining your leadership style on your own terms
My approacH
I do not use a fixed framework or a one-size-fits-all methodology. Every engagement starts with where you actually are — not where a process says you should be. Sessions are direct, honest and built around what you need to think through, not what a coaching manual says we should cover.
I bring three things most coaches cannot: real VP-level executive experience, a genuine understanding of what it means to lead differently, and the research and thinking behind a forthcoming leadership book. That combination means the conversations go further and faster than standard coaching.
Engagements typically run for three to six months. Most clients come back.
WHAT CLIENTS SAY
Unlocking Leadership
“Laurence helped me unlock a version of leadership I didn’t think was possible: calm, strategic, and true to who I am. Her coaching changed the way I show up at work.”
Senior Product Manager, Tech Industry
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Empowered
“I didn’t just feel seen, I felt empowered. Her coaching gave me permission to lead as I am, not as who I thought I had to be.”
Marketing Director, B2B SaaS
Not sure if this is the right fit? Book a free 30-minute discovery call and we will figure it out together.
+45 40983102