posts & 
Thoughts

I've been working in large organisations my whole career. I've never had to find my own clients before. And this week, that's exactly what I'm doing. That's weirder to write than I expected. Terrifying and exciting at the same time. Choosing to start from zero, after years of knowing exactly what your job is, is scary and thrilling in equal ways. Even writing this newsletter feels different now because it’s not just about sharing thoughts anymore, it's also me figuring out, i

This week I’m thinking about: showing up without a plan I have 20 coffees booked in June. ☕️ Not because I have a strategy, but because I left my corporate job, I’m starting my own thing, and honestly I have no idea where to start. So I decided to just drink coffee and see what happens. 😅 Some are with people I haven’t spoken to in years, some are with people I’ve never met, and a few are with former colleagues who have built entirely different lives while I wasn’t paying

Soft launching my personality as a service. A few weeks ago, I shared that I'd be leaving Vestas after 15 years, and that I might start something. On June 1st, it officially begins. I'm launching PAQ Anyway, a consultancy built around the work I know best: strategy, marketing, brand, leadership, communication, and executive presence. It now lives here: https://www.paqanyway.com I'm not going to over explain it in a post, the site says it better. I'm also exploring a platform

Office politics has a bad reputation, mostly because people confuse it with manipulation. So a lot of people pretend they don’t participate in it at all. But the truth is, everyone navigates power, influence, relationships, and perception at work to some extent. The real question is whether we do it unconsciously, or honestly and with integrity. This video is about the latter. #officepolitics #authenticity

The best marketing today doesn't look like marketing anymore. It looks like leadership. And most organizations are still looking in the wrong place. This week I wrote about why that gap is widening, what Tim Cook's departure actually signals for brand strategy, and why the CEO is increasingly the marketing strategy whether they know it or not. It's in The Real Brief, my weekly newsletter on marketing, brand and leadership. Link to read and subscribe in the comments. https://s