Former VP Marketing at Vestas (CMO) |
Fractional CMO · Speaker · Coach |
Author, Lead Anyway 2026 | + 85K reach
Senior marketing leadership without the full-time hire.
Fractional CMO — Startups & Scale-Ups
I know how to build marketing that actually moves something — whether that is a product launch, a brand that did not exist six months ago, or a campaign that ended up reshaping energy policy. I have worked with no budget, tiny budgets, and EUR 10M+ budgets. The thinking does not change. What changes is the execution.
The scrappy proof
Brand built from zero — Covento, market-ready in under a year. No benchmark, no budget runway, compressed timeline.
The earned media proof
1M+ impressions with zero paid media — Lukas Graham campaign covered by Variety & TIME. Organic reach beats paid when the idea is right.
The commercial proof
Marketing that contributed to actual policy change — DKK 50bn offshore auction reform. Proof that marketing earns its seat at the table.
Digital from scratch
Full MarTech stack, website, social and paid channels built from the ground-up for fast execution, low costs and measurable outcomes.
WHO IS THIs FOR
Startups and scale-ups that need senior marketing leadership but are not ready for or do not need a full-time CMO. Founders who want a strategic partner, not a consultant who delivers a deck and disappears.
I embed in your team and work on what matters most: brand architecture, campaign strategy, MarTech, positioning, or getting your message to land with the people who matter.
What we work on
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Brand strategy and positioning
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Go-to-market planning and execution
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Campaign development and management
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MarTech selection and implementation
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Content and thought leadership strategy
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ABM and customer insights
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Marketing team structure and hiring
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Aligning marketing with commercial outcomes
Selected proof of work
PRICING
DKK 40,000
per month minimum, retainer
custom project scope available
Download one-pager
PDF · Fractional CMO
Covento: brand built from zero
0 → market-ready in under a year
Naming, identity, value proposition, GTM strategy, pitch decks and full Salesforce MC implementation for Vestas' digital marketplace. Read the Vestas announcement →
Lukas Graham #PoweredByVestas
1.1M+ impressions · Variety, TIME, IQ Magazine
World's first wind-powered concert tour. 80,000+ attendees. Earned media far beyond owned channels — zero paid amplification.
"This Is Not A Wind Farm"
1M+ LinkedIn impressions in month one.
Policy campaign at WindEurope Brussels that contributed to Denmark's DKK 50bn offshore auction reform. Redeployed at COP29 and across US advocacy. Read the Vestas campaign page →
"The Bureaucrats"
B2G advocacy placed in The Economist at COP27. Contributed to the EU Wind Power Package (Oct 2023), removing permitting barriers across member states. Read the campaign background →
Digital transformation — Vestas
600K → 1.2M LinkedIn followers
Full MarTech stack, vestas.com rebuild, paid and owned channels — all taken in-house. Agency-dependent to fully owned in 4 years.
Ready to talk about what your marketing could actually be doing?
+45 40983102