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The best marketing today doesn't look like marketing anymore.

Laurence Paquette
May 4
1 min read

It looks like leadership. And most organizations are still looking in the wrong place.

This week I wrote about why that gap is widening, what Tim Cook's departure actually signals for brand strategy, and why the CEO is increasingly the marketing strategy whether they know it or not.

It's in The Real Brief, my weekly newsletter on marketing, brand and leadership. Link to read and subscribe in the comments.

https://shorturl.at/DcQrF

A woman stands thoughtfully by a large office window overlooking a blurred city skyline. Beside her is a wall of handwritten notes about point of view, leadership, trust, and clarity, suggesting the strategic work behind turning leadership into visible communication.

The Honest Way to Navigate Office Politics

Office politics has a bad reputation, mostly because people confuse it with manipulation. So a lot of people pretend they don’t participate in it at all. But the truth is, everyone navigates power, influence, relationships, and perception at work to some extent. The real question is whether we do it unconsciously, or honestly and with integrity. This video is about the latter. #officepolitics #authenticity

Laurence Paquette

May 61 min read

The best marketing today doesn't look like marketing anymore.

The best marketing today doesn't look like marketing anymore. It looks like leadership. And most organizations are still looking in the wrong place. This week I wrote about why that gap is widening, what Tim Cook's departure actually signals for brand strategy, and why the CEO is increasingly the marketing strategy whether they know it or not. It's in The Real Brief, my weekly newsletter on marketing, brand and leadership. Link to read and subscribe in the comments. https://s

Laurence Paquette

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The spiral after being wrong in public

The worst part of being wrong in public isn’t the mistake itself. It’s the spiral that comes after, the part nobody talks about, where you’re replaying it all evening and in the middle of the night and wondering if everyone in that room is now quietly revising their opinion of you. I’ve been there… So many times! And the thing I’ve noticed is that most leadership advice on this topic is actually about managing the optics. Own it quickly, move on, don’t dwell. Which is fine as

Laurence Paquette

Apr 291 min read

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The best marketing today doesn't look like marketing anymore.

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The Honest Way to Navigate Office Politics

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