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A 60 Hour Sweet Spot for Whom?

Laurence Paquette
Mar 1
1 min read

Tweet screenshot: CTV News reports Google co-founder says 60-hour workweek boosts productivity. User replies criticizing lack of personal chores.

This headline feels completely disconnected from reality. The comment underneath it feels completely connected.

A 60 hour workweek might be a “sweet spot” for productivity, but it assumes we are not also running a full life outside of work.

I'm a full time leader and a mom with shared custody. On my weeks with the kids, I do drop offs, pick ups, dinners, lunches, groceries, cleaning, sports practice, play dates.

60 hours might be doable if you are not carrying the invisible labour of everyday life yourself. If you aren't cleaning, droping the kids, cooking, grocery shopping, etc.

If we talk about productivity without talking about caregiving and context, we are ignoring how most people actually live and work.

Most companies are optimizing for approval, not impact

The ideas that would have actually worked never made it through. Not because they weren’t good enough. Because they wouldn’t get approved. That’s not a creativity problem. It’s a system problem. New newsletter on why bold work stalls and safe work gets approved. Read more: The Real Brief

Laurence Paquette

2 days ago1 min read

New issue of The real brief: AI will flood the world with content. It will make real voices matter more

AI is about to make content infinite. Which means the differentiator is no longer how much you publish, or how polished it is, but whether it sounds like it could only have come from you. This issue of The Real Brief is about why real voices and clear points of view are becoming the only thing that cuts through. Read more and subscribe ⬇️⬇️ https://laurencepaquette.substack.com/p/ai-will-flood-the-world-with-content

Laurence Paquette

6 days ago1 min read

The Real Brief, Issue 01

I’ve just launched a new newsletter called The Real Brief . It’s a short, opinionated take on marketing, leadership, and brand, grounded in what’s actually happening inside organizations. The first edition starts here: Personal brands are replacing company brands. And in many cases, the company is the thing holding them back. Not because people lack ideas, but because anything real gets filtered out before it ever gets said. You can’t approve authenticity and you definitely c

Laurence Paquette

Apr 61 min read

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A 60 Hour Sweet Spot for Whom?

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Most companies are optimizing for approval, not impact

New issue of The real brief: AI will flood the world with content. It will make real voices matter more

The Real Brief, Issue 01