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Why I Talk About Taylor Swift With Strangers in Suits

Laurence Paquette
Sep 7, 2025
1 min read

https://www.youtube.com/watch?v=3YMQ7nuJNsY

Taylor Swift at the Business Dinner Table

We have all been there. Sitting through a networking dinner where the conversation feels dull, the food is tiny, and your energy is slipping away. I have found a trick that works: change the topic completely. My favorite move? Start talking about Taylor Swift.

Not as a musician, but as a business genius. She has built a brand, reshaped an industry, and mastered marketing in ways most leaders only dream of. Bringing her into the conversation sparks curiosity, energy, and real dialogue.

If you work in marketing and do not see why Taylor Swift is a case study worth discussing, we need to talk.

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Why I Talk About Taylor Swift With Strangers in Suits

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AI won’t replace leaders. It will expose the ones who weren’t leading

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Most companies are optimizing for approval, not impact