Former VP Marketing at Vestas (CMO) |
Fractional CMO · Speaker · Coach |
Author, Lead Anyway 2026 | + 85K reach
Marketing. Leadership. Brand.
Built on 15 years of doing it for real.
I spent 15 years in corporate, in renewable energy, and across every discipline of marketing and brand from market intelligence and digital transformation to global campaigns and executive leadership. Most recently as VP Marketing and Brand at Vestas, the world's largest wind energy company, where I led teams across four continents, ran a EUR 10M+ budget, and built campaigns that shaped EU energy policy and made it into The Economist, Variety and TIME.
Now I work independently with organisations and leaders who want that level of strategic thinking, creative ambition and marketing rigour applied to their business, without the full-time hire.
I offer fractional CMO and marketing consulting, keynote speaking, executive coaching, and communication coaching. My book, Lead Anyway, is forthcoming with De Gruyter in autumn 2026.
Explore the services below or get in touch directly.
How I Can Help
Whether you need senior marketing leadership embedded in your business, a keynote that challenges how your people think, or coaching built on real executive experience, this is where we start. I work with organisations that need strategic marketing without a full-time hire, and with individuals who want to lead with more clarity, communicate with more impact, and build a presence that reflects who they are.
Senior marketing leadership without the full-time hire. I embed in your business to build brand, drive growth and create the marketing foundation your next stage needs.
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Brand strategy and positioning
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Go-to-market planning and execution
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Campaign development and management
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MarTech selection and implementation
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Content and thought leadership strategy
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ABM and customer insights
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Marketing team structure and hiring
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Aligning marketing with commercial outcomes
From DKK 40,000 / month
Practical, honest sessions designed to change how people think, not just what they know. Grounded in real leadership experience, not theory or trends.
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Brand building and campaign strategy
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Marketing at the intersection of brand and policy
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The energy transition: advocacy and storytelling
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Personal branding for executives
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Inclusive leadership and neurodiversity
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Leading authentically without fitting the mold
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Burnout, performance and the pressure to fit
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Building psychological safety and belonging
From DKK 25,000 / keynote
Communicate clearly and with impact without becoming performative. Express yourself confidently while staying true to yourself. For individuals and teams.
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Storytelling and message clarity
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Board presentations, pitches and keynotes
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Speaking with authority without losing authenticity
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Finding your natural communication style
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Media and press interview preparation
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LinkedIn and executive thought leadership voice
From DKK 3,500 / session
VP-level marketing leadership that lands running. I step into your organisation during transitions, cover gaps and keep your marketing function moving without losing momentum.
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Full marketing function leadership
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Brand and campaign continuity
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Team stability and performance during transition
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MarTech and operations ownership
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Stakeholder and board-level communication
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Commercial partnership and agency management
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Structured handover to incoming CMO
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Policy and public affairs marketing
From DKK 40,000 / month
For senior professionals navigating transitions, identity shifts and leadership challenges. A space to think clearly, make decisions and lead with more confidence.
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Career transitions and what comes next
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Leadership identity and self-trust
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Navigating corporate as a non-traditional profile
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Deciding with clarity when the path is unclear
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How to build influence
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Leading through burnout, grief and identity shifts
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Building executive presence and personal authority
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Defining your leadership style on your own terms
From DKK 3,500 / session
You have the expertise. The question is whether the right people know it. I help executives and leadership teams build a visible, credible presence that opens doors and drives opportunity.
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Personal brand strategy and positioning
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LinkedIn profile and content system
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Thought leadership platform development
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Video and short-form content strategy
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Building an audience around your expertise
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Executive visibility for leadership teams
From DKK 15,000 / month
Lead Anyway:
10 Rules for Leading When You Break the Mold
I am currently writing Lead Anyway: 10 Rules for Leading When You Break the Mold, a leadership book for people who do not fit the traditional prototype. It is for those who lead quietly, think differently, feel deeply, or have learned to navigate work from the margins.
The book explores identity, neurodivergence, burnout, grief, self trust, and what it means to lead without performing, shrinking, or pretending to be someone you are not. It draws on my experience in global leadership roles, alongside years of writing, speaking, and conversations with leaders navigating similar tensions.
Publication planned for fall 2026.
Newsletter:
THE REAL BRIEF
There is no shortage of marketing and leadership content. What is harder to find is someone writing from the experience of actually having had to do it.
In The Real Brief, I write about brand strategy, marketing that actually moves markets, and what modern leadership looks like from the inside. No theory. No generic frameworks. Just sharp thinking from 15 years of doing it for real — at every scale.
Essays on building brands, running campaigns that shaped energy policy, and leading in ways the textbooks haven't caught up with yet.
Being your true self at work
In 2022, I spoke in front of the top 300 executives at my company about why inclusion matters, not just as a value, but as a leadership imperative.
In this talk, I share why being your true self at work is more than possible, it’s essential. Watch it here:
Laurence on TikTok:
Leadership, marketing and the honest stuff nobody else says out loud.
More about me
Neurodivergent. Queer. Mom of two.
Born in Montreal, based in Copenhagen since 2006.
Trilingual in French, English and Danish.
I mentor professionals and startups, advocate for inclusive leadership, and create content for people navigating corporate life on their own terms. Across all platforms, I have 85K followers.
Find me here:
YouTube · LinkedIn · Newsletter · Podcast · TikTok · Instagram