VP Marketing at Vestas |
Fractional CMO · Speaker · Coach |
Author, Lead Anyway 2026 | + 85K reach
Marketing. Leadership. Brand.
Built on 15 years of doing it for real.
I spent 15 years in corporate, in renewable energy, and across every discipline of marketing and brand from market intelligence and digital transformation to global campaigns and executive leadership. Most recently as VP Marketing and Brand at Vestas, the world's largest wind energy company, where I led teams across four continents, ran a EUR 10M+ budget, and built campaigns that shaped EU energy policy and made it into The Economist, Variety and TIME.
Now I work independently with organisations and leaders who want that level of strategic thinking, creative ambition and marketing rigour applied to their business, without the full-time hire.
I offer fractional CMO and marketing consulting, keynote speaking, executive coaching, and communication coaching. My book, Lead Anyway, is forthcoming with De Gruyter in autumn 2026.
Explore the services below or get in touch directly.
How I Can Help
Whether you need senior marketing leadership embedded in your business, a keynote that challenges how your people think, or coaching built on real executive experience, this is where we start. I work with organisations that need strategic marketing without a full-time hire, and with individuals who want to lead with more clarity, communicate with more impact, and build a presence that reflects who they are.
Fractional CMO
Marketing Consulting and Fractional CMO
Senior marketing leadership built on 15 years and EUR 10M+ budgets at Vestas - without the full-time hire.
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Brand strategy and positioning
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Campaign development and execution
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MarTech selection and implementation
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Marketing team structure and capability
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Aligning marketing with commercial outcomes
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ABM and customer insights
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Social Media strategy and content production
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Event management and customer hospitality
From DKK 40,000 / month
COACHING
Executive and Leadership Coaching
For senior professionals navigating transitions, identity shifts and leadership challenges.
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Career transitions and what comes next
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Leadership identity and self-trust
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Navigating corporate as a non-traditional profile
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Deciding with clarity when the path is unclear
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How to build influence
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Leading through burnout, grief and identity shifts
From DKK 3,500 / session
SPEAKING
Keynote speaking and workshop facilitation
Practical, honest sessions designed to change how people think, not just what they know.
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Inclusive leadership and neurodiversity
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Leading authentically without fitting the mold
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Burnout, performance and the pressure to fit in
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Brand building and campaign strategy
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Marketing at the intersection of brand and policy
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Keynotes, workshops and leadership offsites
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Personal branding for executives
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The energy transition: advocacy and storytelling
From DKK 25,000 / keynote
Communication
Communication and Presence Coaching
Communicate clearly and with impact, without becoming performative. For individuals and teams.
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Storytelling and message clarity
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Board presentations, pitches and keynotes
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Speaking with authority without losing authenticity
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Finding your natural communication style
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Media and press interview preparation
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LinkedIn and executive thought leadership voice
From DKK 3,500 / session
Lead Anyway:
10 Rules for Leading When You Break the Mold
I am currently writing Lead Anyway: 10 Rules for Leading When You Break the Mold, a leadership book for people who do not fit the traditional prototype. It is for those who lead quietly, think differently, feel deeply, or have learned to navigate work from the margins.
The book explores identity, neurodivergence, burnout, grief, self trust, and what it means to lead without performing, shrinking, or pretending to be someone you are not. It draws on my experience in global leadership roles, alongside years of writing, speaking, and conversations with leaders navigating similar tensions.
Publication planned for fall 2026.
Newsletter:
Corporate Survival Guide for Misfits
Most corporate advice is written for people who already fit the system.
This newsletter is for the rest of us.
In Corporate Survival Guide for Misfits, I explore the hidden rules of corporate life, leadership, and modern work for people who don’t quite fit the mold.
Essays on leading without burning out, asking better questions, and building a career that doesn’t cost you yourself.
Being your true self at work
In 2022, I spoke in front of the top 300 executives at my company about why inclusion matters, not just as a value, but as a leadership imperative.
In this talk, I share why being your true self at work is more than possible, it’s essential. Watch it here:
Laurence on TikTok:
Leadership, marketing and the honest stuff nobody else says out loud.
More about me
Neurodivergent. Queer. Mom of two.
Born in Montreal, based in Copenhagen since 2006.
Trilingual in French, English and Danish.
I mentor professionals and startups, advocate for inclusive leadership, and create content for people navigating corporate life on their own terms. Across all platforms, I have 85K followers.
Find me here:
YouTube · LinkedIn · Newsletter · Podcast · TikTok · Instagram