Who I am
I spent 15 years in corporate, in renewable energy, and across every discipline of marketing and brand from market intelligence and digital transformation to global campaigns and executive leadership. Most recently as VP Marketing and Brand at Vestas, the world's largest wind energy company, where I led teams across four continents, ran a EUR 10M+ budget, and built campaigns that shaped EU energy policy and made it into The Economist, Variety and TIME.
Now I work independently with organisations and leaders who want that level of strategic thinking, creative ambition and marketing rigour applied to their business, without the full-time hire.
I offer fractional CMO and marketing consulting, keynote speaking, executive coaching, and communication coaching. My book, Lead Anyway, is forthcoming with De Gruyter in autumn 2026.
Explore the services below or get in touch directly.
EUR 10M+
Managed budgets from startup pace to EUR 10M+
25+
Global team members
10M+
Campaign impressions
85K+
Personal brand reach
Services
COMING AUTUMN 2026
Lead Anyway
10 Rules for Leading When You Break the Mold
I am currently writing Lead Anyway: 10 Rules for Leading When You Break the Mold, a leadership book for people who do not fit the traditional prototype. It is for those who lead quietly, think differently, feel deeply, or have learned to navigate work from the margins.
The book explores identity, neurodivergence, burnout, grief, self trust, and what it means to lead without performing, shrinking, or pretending to be someone you are not. It draws on my experience in global leadership roles, alongside years of writing, speaking, and conversations with leaders navigating similar tensions.
