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What a Fractional CMO actually is — and who needs one

Laurence Paquette
18 hours ago
1 min read

I posted about fractional work earlier this week and got some questions. So I recorded a two-minute explanation.

The short version: fractional is not a polite word for freelance. It's not junior support. It's senior leadership without the overhead of a permanent hire.

Watch to the end. The part about why experienced executives are choosing this model is the bit I think matters most right now.

https://www.youtube.com/watch?v=xdc80o2XmrU

Fractional CMO

What a Fractional CMO actually is — and who needs one

I posted about fractional work earlier this week and got some questions. So I recorded a two-minute explanation. The short version: fractional is not a polite word for freelance. It's not junior support. It's senior leadership without the overhead of a permanent hire. Watch to the end. The part about why experienced executives are choosing this model is the bit I think matters most right now. Fractional CMO

Laurence Paquette

18 hours ago1 min read

What is a fractional CMO?

I left a VP role at the world’s largest wind energy company earlier this month. Now I’m a Fractional CMO. Most people I tell that to nod and then ask a follow-up question that tells me they have no idea what it means. And honestly, that’s fair. It’s a relatively new model, especially here in Europe, and the name doesn’t exactly explain itself. So let me try. A Fractional CMO is a senior marketing executive who works with your company part-time, on a retainer. Not a consultant

Laurence Paquette

4 days ago3 min read

Being invisible or forgettable is expensive.

I've been working in large organisations my whole career. I've never had to find my own clients before. And this week, that's exactly what I'm doing. That's weirder to write than I expected. Terrifying and exciting at the same time. Choosing to start from zero, after years of knowing exactly what your job is, is scary and thrilling in equal ways. Even writing this newsletter feels different now because it’s not just about sharing thoughts anymore, it's also me figuring out, i

Laurence Paquette

Jun 42 min read

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What a Fractional CMO actually is — and who needs one

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What a Fractional CMO actually is — and who needs one

What is a fractional CMO?

Being invisible or forgettable is expensive.