Building a personal brand can feel overwhelming—especially when you’re not interested in being loud or self-promotional. But in today’s world, whether you're navigating your career, starting your own business, or just trying to get noticed for your work, your personal brand matters.

The good news? You don’t need to be flashy or “go viral” to build a brand that resonates.

I’ve spent the past few years growing my presence across platforms—13,000 followers on LinkedIn and over 73,000 on TikTok—and I’ve learned that authenticity, consistency, and clarity are far more important than being perfect. So I created a short video with 10 practical tips to help you build a personal brand that actually stands out.

Here’s a quick summary of what I cover in the video:

1. Define your unique value

Ask yourself what makes you different. What do you bring to the table that others don’t?

2. Know your audience

Your brand doesn’t need to appeal to everyone—just the right people.

3. Be consistent

From your tone of voice to your visuals, consistency helps build recognition.

4. Share valuable content

Offer something useful—tips, stories, insights—that shows your expertise.

5. Use storytelling

People connect with real stories more than polished bios. Share your journey.

6. Network with purpose

Your brand is shaped by your interactions. Engage meaningfully.

7. Seek feedback

Your brand evolves—ask for input and adjust while staying true to yourself.

8. Monitor your presence and your personal brand

Google yourself. What shows up? Make sure it reflects your current goals.

9. Stay authentic

Don't try to be someone else. Your uniqueness is your biggest strength.

10. Be patient

Brand-building takes time. Keep showing up. It’s a marathon, not a sprint.

If you're just starting out or trying to get more intentional about how you show up online, this video is for you.

Let me know in the comments: Which tip do you want to focus on first?

Thanks for reading—and if you found this helpful, feel free to share it with someone who’s building their brand too.