Fifteen years
in corporate.
Now doing it differently.
About Me
I'm Laurence Paquette, a fractional CMO, executive coach, keynote speaker, and forthcoming author.
I spent 15 years in global marketing and brand leadership, most recently as VP Marketing and Brand at Vestas, the world's largest wind energy company, where I led campaigns that shaped EU energy policy, ran a EUR 10M+ budget, and built a marketing function from the ground up.
Along the way I also discovered I'm neurodivergent. That changed how I understand leadership, communication, and what it actually takes to perform at a high level without burning out or pretending to be someone you are not.
That combination, serious corporate credentials and a genuine understanding of what it means to lead differently, is what I bring to every client, every keynote, and every coaching conversation.
My book, Lead Anyway: 10 Rules for Leading When You Break the Mold, is forthcoming with De Gruyter in autumn 2026
What I do
Fractional CMO and marketing consulting
Senior marketing strategy, brand architecture, campaign development and MarTech, embedded in your business without the full-time hire. Built on 15 years and EUR 10M+ budgets at Vestas.
Keynote speaking and workshop facilitation
Practical, honest sessions on inclusive leadership, neurodiversity, brand building, marketing strategy and the energy transition. Designed to change how people think, not just what they know.
Executive and leadership coaching
1-1 coaching for senior professionals navigating career transitions, identity shifts and leadership challenges. Not generic. Built for people who lead differently.
Communication and presence coaching
helping leaders and teams communicate with clarity and authority, without overperforming or becoming someone they are not. From board presentations to everyday leadership communication.
Key Highlights & Skills
-
15 years in corporate marketing and brand leadership, culminating as VP Marketing and Brand at Vestas, the world's largest wind energy company - EUR 20B revenue, 35,000 employees, 80+ countries.
-
EUR 10M+ annual budget. Campaigns that contributed to EU energy law, made it into The Economist, Variety and TIME, and shaped energy policy at COP27 and WindEurope.
-
Forthcoming author with De Gruyter - Lead Anyway: 10 Rules for Leading When You Break the Mold, autumn 2026.
-
Executive coaching certificate in progress at Henley Business School.
-
85K+ following across LinkedIn, TikTok and YouTube.
-
Keynote speaker since 2019 across Europe and North America.
-
Shortlisted for the Danish Marketing Awards.
-
IRENA Coalition for Action, Steering Committee Member and Chair of the REMADE Label Working Group.
-
Featured in The Copenhagen Post, Boralex CSR Report, Elevate Denmark, Forbes and Berlingske.
-
Mentor at Marketing Connect CPH, Growth Mentor and Startup Grind.
-
Trilingual: French, English and Danish. Dual Canadian-Danish citizen. Based in Copenhagen, working internationally.
Publications & Features
Newsletter
The Real Brief: sharp thinking on brand, marketing and leadership — from someone who has done it for real.
Publications & Features
Corporate Events & Panels
Including Copenhagen Women's Day, Vestas Leadership Forum and Women of Wind
Publications & Features
YouTube & Podcast
@laurencepaq — personal reflections, leadership tips, and stories that don’t fit the mold
Publications & Features
Various features in Dansk HR Magazine Nextwork
Testimonials
“Laurence helped me unlock a version of leadership I didn’t think was possible: calm, strategic, and true to who I am.
Her coaching changed the way I show up at work.”
Senior Product Manager,
Tech Industry
Unlocking Leadership
“Her keynote on neurodiversity and inclusion was one of the most engaging talks we’ve ever hosted. Laurence speaks with clarity, depth, and compassion.”
Diversity Lead,
Global Energy Company
Engaging
“Working with Laurence on our brand strategy was a turning point. She helped us find our voice and clarify what made us different and valuable.”
Co-Founder,
Early-Stage Startup
Brand Strategy
“Laurence brings rare insight into the realities of corporate
life as a neurodivergent leader.
She’s thoughtful, funny, and deeply honest.”
Workshop Participant,
Vestas
Knowledgeable
“I didn’t just feel seen, I felt empowered. Her coaching gave me permission to lead as I am, not as who I thought I had to be.”
Marketing Director,
B2B SaaS
Empowered
“Laurence helped us rethink our entire positioning. She saw angles we missed, challenged our assumptions, and made our messaging sharper, all without losing our voice. Her strategic thinking is unmatched.”
CMO,
Sustainability Startup