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Laurence Paquette

Former VP Marketing at Vestas (CMO) |

Fractional CMO · Speaker · Coach |
Author, Lead Anyway 2026 | + 85K reach

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⚠ Are leaders born or made?

Laurence Paquette
Jun 18, 2021
1 min read

Updated: Oct 23, 2023

⚠ Are leaders born or made?

To this day, research has shown that to become a leader you need to be born... 😉 once you are born, becoming a leader is a choice and a lot of hard work.

Have a great weekend everyone! 🌴☀

#leadership #leader #research #inspiration

REcent posts

The Honest Way to Navigate Office Politics

The Honest Way to Navigate Office Politics

The Honest Way to Navigate Office Politics

Office politics has a bad reputation, mostly because people confuse it with manipulation. So a lot of people pretend they don’t participate in it at all. But the truth is, everyone navigates power, influence, relationships, and perception at work to some extent. The real question is whether we do it unconsciously, or honestly and with integrity. This video is about the latter. #officepolitics #authenticity

Laurence Paquette

May 61 min read

The best marketing today doesn't look like marketing anymore.

The best marketing today doesn't look like marketing anymore.

The best marketing today doesn't look like marketing anymore.

The best marketing today doesn't look like marketing anymore. It looks like leadership. And most organizations are still looking in the wrong place. This week I wrote about why that gap is widening, what Tim Cook's departure actually signals for brand strategy, and why the CEO is increasingly the marketing strategy whether they know it or not. It's in The Real Brief, my weekly newsletter on marketing, brand and leadership. Link to read and subscribe in the comments. https://s

Laurence Paquette

May 41 min read

The spiral after being wrong in public

The spiral after being wrong in public

The spiral after being wrong in public

The worst part of being wrong in public isn’t the mistake itself. It’s the spiral that comes after, the part nobody talks about, where you’re replaying it all evening and in the middle of the night and wondering if everyone in that room is now quietly revising their opinion of you. I’ve been there… So many times! And the thing I’ve noticed is that most leadership advice on this topic is actually about managing the optics. Own it quickly, move on, don’t dwell. Which is fine as

Laurence Paquette

Apr 291 min read

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